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PROJECT
ETH "NET-0-DAY 2025" VIDEO CAMPAIGN
About
“Net zero is not a distant goal — it’s a journey we are all on. At Net-0-Day, ETH opens its doors to explore new ideas, technologies, and collaborations for a sustainable future. Join us to see how science, innovation, and community come together on the path to net zero — and be part of the change.”
Net-0-Day at ETH is a day dedicated to exploring pathways toward a sustainable, climate-neutral future. The event brings together researchers, students, and the public to exchange ideas, share projects, and highlight solutions on the journey to net zero. It is both a platform for scientific insight and a space for collective reflection, showing that reaching climate goals is not a single step, but a shared process in which everyone has a role.
About
ETH has signed a contract obliging themselves to reach the Net 0 goal until 2040, parts of it until 2030
Research Question
How can concepts about evolutionary medicine, such as antibiotic resistance and virulence, be conveyed in a more engaging and understandable way?
Medium & Form Choice
An interactive website enables learners to control the pace at which they absorb information, while incorporating gamified interactions to encourage engagement with the content.
Design Principles
Through progressive disclosure and strong metaphors, the content is made more accessible to learners, providing a framework for understanding future content related to the topic.
process for creating the video
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